Category Archives: Marketing

The missing element in your Corporate and Brand I.D. Manual

Thank you for visiting my business writing blog. It’s about writing and editing to make your copy easier to read. Given the importance of brands, it’s worthwhile asking how your organisation’s writing style is affecting your brand. I searched the … Continue reading

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Business writing book now available

Thank you for visiting my business writing blog. Almost all of the posts are based on topics and techniques covered in my book, Write Like You Mean Business. It is now available for order online.  To order a copy for yourself … Continue reading

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Editing HR Jargon

Thank you for visiting my business writing blog. Q:  How do you make the Sydney Harbour Bridge look small? Arriving in the city a bit early this morning, I took a walk around Circular Quay, Sydney’s central wharf area for … Continue reading

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Editing FUQs (‘Frequently Unanswered Questions’)

Thank you for visiting my business writing blog. You could be excused for giving up on the ‘FAQ’ pages of many websites and brochures. Too often the answers are worded with the greasy evasiveness of a politician facing a hostile … Continue reading

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Editing – Tutorial No. 3

Mercilessly butcher redundant sentences This appeared on the website of a home security company: One of the major problems faced by security companies and police is that 98% of all home and business alarms triggered are false alarms. Experience has … Continue reading

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Running the Numbers With Mark Twain

Thank you for visiting my business writing blog. Sooner or later your business writing will include numbers. In general, they’ll be units of production and amounts of money. Edit this stuff with a hard eye. Do everything you can to … Continue reading

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Oiling the Gears – Tutorial No. 3

Thank you for visiting my business writing blog. As you proofread and edit your documents, check that your subjects and verbs agree in number: Subject – Verb Agreement:  When the subject of a sentence is singular, the verb must be … Continue reading

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