The “You” Rule – Tutorial No. 2

Thank you for visiting my business writing blog

This is the second tutorial on what I call ‘The You Rule’. This rule is almost universally broken by business writers — including myself. The You Rule states that you should always refer to your reader in the singular.

More broadly, The You Rule admonishes us to write about our reader, instead of about our product or service.

In this tutorial I also show you how to fix two more common errors. And please take a look at the three earlier tutorials below, if you haven’t already.


About Copymentor

Australian and US copywriter, creative director and author
This entry was posted in Business, Marketing and tagged , , . Bookmark the permalink.

1 Response to The “You” Rule – Tutorial No. 2

  1. anavenuetovent says:

    So glad I found your blog. Thank you for sharing your invaluable knowledge. I will definitely keep reading your blog entries.

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