The ‘You’ Rule – Tutorial No. 1

Thank you for visiting my business writing blog

I call it ‘The You Rule’. In business writing, ‘you’ is always singular. And more generally, you should write about the reader rather than your proposition.

Here’s the first tutorial on The You Rule. Other tutorials are further down in the blog.

Let me know whether or not you found the tutorial helpful.


About Copymentor

Australian and US copywriter, creative director and author
This entry was posted in Business, Marketing and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s