Editing Tutorial No. 2

Thank you for visiting my business writing blog.

Video Tutorial No. 2 is another exercise in basic editing. It tackles an original draft that needs a bit more work than the one in Tutorial No. 1. If you haven’t seen the first one, do have a look.

Both of these tutorials focus on excess words. These are often found in introductory phrases or clauses. Learning to do without introductions is a hard lesson for most writers to learn. I still suffer bouts of introductionitis, and I’ve been doing this for over 40 years.

I think it comes from our desire to start all stories with a preface or curtain-raiser: ‘Once upon a time in a galaxy far, far away …’ , etc. Many of Shakespeare’s plays have a Prologue that goes on for several minutes of scene-setting. The tradition continues in movies and TV shows. But for most business writing, introductions are nothing but a waste of the reader’s time. Instead of setting the scene, just start the action.

But most excess words are just repetitions and redundancies. Examples are shown in both tutorials.

 

Advertisements

About Copymentor

Australian and US copywriter, creative director and author
This entry was posted in Business, Marketing and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s