Welcome to my business writing blog

John Hancock Copywriter, creative director, author

Thank you for taking the time to visit.

You’re busy, so I’ll be brief.

This blog will help you improve your business writing. Roughly 80% of writing well is knowing how to edit what you’ve written, so the blog is mainly about editing. Here are the most common problems I’ll be attacking, using real copy as examples:

Excess words – How to make your business communications easier to read by cutting unnecessary words from most of your sentences. And how to check that you’ve done a good job of it.

Passive verbs – How to increase reading ease and reader interest by changing passive verbs to active.

The You Rule – How to address your customers personally, one-to-one.

Long, clumsy sentences – How to turn them into shorter, punchier ones. And why it’s important.

Logic bombs – How to ask the right questions of your writing – so your customers come up with the right answers.

There’s more, but it can wait. Mastering these five will solve about 80% of your current writing problems.

Over the next fortnight I’ll be posting tutorials on each of these critical business writing skills. By the end of the month you’ll be able to buy my book, Write Like You Mean Business. Stay tuned, and thank you again for taking the time to visit and read.

– Hancock


About Copymentor

Australian and US copywriter, creative director and author
This entry was posted in Business, Marketing and tagged , , . Bookmark the permalink.

3 Responses to Welcome to my business writing blog

  1. Tricky says:

    Good on you Hancok – maintain the rage!
    Your disciple
    Tricky Dickie

  2. Tricky says:

    …and I can’t spell either…!

  3. Malcolm clued me into your blog. It’ s marvelous! Sounds like you attended a Jesuit high school. Love the longer beard too, makes you look younger. Check my LinkedIn photo, it’s 15 years old.

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